Updated: Aug 8, 2019
Los Angeles and San Francisco are quickly gaining a reputation as hotbeds of crazy-covetable sustainable fashion labels.
Perhaps the best-known of these brands is Reformation, an LA label that launched in 2009 and has since become a staple for cool girls around the globe. (Many of whom likely aren’t even aware that their slip dresses and cropped tees are made using eco-friendly fabrics, in a factory prioritizing fair labor practices.) This is one of the many brands which proved that environmentally-friendly, ethical clothing doesn’t have to be boring, tons of other newcomers followed suit.
California was one of the first places in the U.S. where you could score a mushroom latte or an appointment with a vaginapractor—so it makes sense that the state’s obsession with wellness should extend into clothing lines that are healthier for us and the planet.
California’s long legacy of environmentalism also leads its residents to prioritize fashion that’s good for the planet. California has always been a leader in environmental policy and sustainability. This is, in part, because a lot of people are connected to the ocean and protecting the natural beauty of the golden state. So it follows that any brand pledging to use natural dyes or save water would have a natural audience out west. And given California’s influence on culture, its resident’s attitudes have a ripple effect around the rest of the world. California is such a big player, we can set the new norms for business compliance and for consumer demands.
Looking for durable classics that transcend season? Outerknown has you covered. This sustainability-forward brand knows that a truly conscious brand needs to consider both people and planet before, during, and after production. Outerknown works with many global partners who offer fair wages and practice sustainable production, and they carefully detail each and every partner on their site. Their California-cool aesthetic for both men and women matched with their ethics has us excited to come back for more!
Tradlands was created from a simple idea to make high-quality essentials for women, inspired by classic menswear. For the woman who drifts towards the men’s section and thinks, "I wish they made this for me," Tradlands creates menswear-inspired staples for women with a relentless emphasis on fit, details, and quality. Their rigorous standards ensure that each shirt you purchase is top-notch quality, and has been ethically and sustainably made. They strive to use 98% of their materials and recycle any remnants in order to keep their waste to a minimum. From their button-downs to their linen tees, Tradlands shirts are a staple in any capsule wardrobe.
Cuyana is an essential brand for the modern woman seeking to build her wardrobe on the “fewer, better” principle—so if you’re looking for elegant and long-lasting capsule pieces, Cuyana has what you’re looking for. This global fashion brand creates each piece with integrity and kindness from the highest-quality materials in Europe, South America and the United States. We love their Lean Closet initiative, where they make it easy for you to donate clothing that no longer serves you to women in need in exchange for credit towards your next Cuyana purchase.
Whimsy + Row is creating high-quality garments for the modern, creative woman—elevating the daily wardrobe with a sense of ease and elegance. From flirty dresses to practical classics like cropped wide-leg pants in all your favorite seasonal colors, their pieces will be your most well-loved staples for years to come. All of Whimsy + Row’s pieces are made responsibly in Los Angeles from deadstock fabric, which means they’re making the most out of would-be waste material.